I come from a family of an ObGyn doctor and have learned and seen much about the industry from a very young age. I was also one of the first em-babies in my country, and now, being a grown woman, went through the IVF treatment myself.
As of today, 30M women globally struggle to get pregnant every year, while various fertility issues affect 40% of women in the Gulf region. Infertility is NOT considered a disease until 1-2 years of unsuccessful tries and proper diagnostics is focused only on IVF patients.
To overcome the issue — women need earlier screening with higher fidelity. But the only way to do that today is to live in a lab. Which, obviously, is impractical.
I dedicated myself to helping women on their way to hormonal & reproductive health and chose the way of technology to do that.
My team and I are entering the field as digital innovators with a plan to change the women’s experience once and for all.
Women need and deserve reliable and precise diagnostics in everyday health management to tackle fertility issues.